Commercial Leadership Team: Digital Transformation

  • Group Sales Transformation Director
  • Group Digital Sales Director
  • Interim Group Sales Director
  • 5 x Regional Sales Directors, UK wide (South, Midlands, North East, Scotland, Northern Ireland)


Sector: Publishing | Digital | Media

A leading media company employing more than 3000 people with operations throughout the UK operating in a rapidly changing mass market, B2C and B2B environment.


Following significant transformation, radical re-design of its sales organisation and expansion of its product portfolio the company needed to bolster the commercial leadership team with the appointment of several senior members across the UK and Northern Ireland to accelerate revenue growth across all digital channels.

A number of new roles, noted above, were outlined in draft form. The business required an executive search partner who could understand business needs and confidentially identify individuals capable of driving the desired outcomes.

Our client required rapid results to fit with the transformation programme; had a preference to hire leaders from outside their direct industry and needed their story articulating in an accurate and compelling manner.

Candidates were required to have experience of transformation on a large scale, have a demonstrable track record of growing digital revenue and ability to inspire confidence across the sales organisation.


Following a meeting with the Group Managing Director and senior members of the HR team, briefs were prepared by Brunswick Executive Search for each role and agreed with the client at the beginning of the project.

A robust and engaging process was created to meet challenging time pressures and ensure a thorough search was completed to deliver the right candidates. The recruitment process for each role was agreed and timelines staggered according to business priorities.

Suitable candidates within our internal networks were identified and market maps were prepared to identify external candidates on a national and regional level. Candidates were selected within specific sectors based on the criteria, market knowledge and industry insight. In addition, advertising via appropriate career boards was arranged.


The combination of direct search, advertising and existing candidate networks successfully generated a high volume of response from a broad audience of interested parties.

Following a thorough pre-screening process to determine compatibility, shortlisted candidates were then invited to an in-depth face to face interview with Andrew Hobman, the Director leading the search, to confirm suitability, cultural fit, motivation and commitment.

Comprehensive post interview reports were prepared and provided to the client to support recommendations.

Candidates first met with the Group Managing Director followed by panel assessment events including the CEO and other board members.

Successful candidates were identified from both inside and outside of our immediate network and appointments made to all intended posts.

Please contact us to discuss national or international search assignments or send us your CV here.

Back to Case Studies

We look forward to connecting

Our success comes through establishing strong relationships

Contact Us
Derek Ward

I have worked with many Recruitment professionals, yet when it comes to sourcing top quality management Derek has always responded with a level of professionalism and insight that I have generally found lacking in other search firms.

Derek makes it his priority to wholly understand my business, its commercial imperatives as well as the cultural environment, and uses that knowledge to seek out great candidates.

I believe that Derek’s many successful years in challenging senior management roles, prior to his involvement in Search, have provided him with an unusually high level of insight and empathy that have resulted in many well matched long – term appointments for my business.

Ian Hodgson | Group Managing Director

Andrew Hobman

My experience of working with Andrew is that he is a very diligent recruitment professional. We gave Andrew an assignment to locate half a dozen specialist transformation roles to support an urgent need. Andrew located a healthy volume of potential candidates and we conducted the selection process and ended up with very good appointments.

I have no hesitation in recommending Andrew to either Client or Candidate as I think what makes Andrew different to other recruiters is that he takes time to listen to what the client wants. He then stays on that message and doesn’t try to make marginal candidates fit. The speed and candidate quality provided by Andrew and his team has been impressive.

Steven Cooper | Transformation and Programme Leader

Andrew Hobman

Andrew Hobman and the team at Brunswick have supported us in recruiting for a range of leadership and specialist roles in a number of European countries. They take the time to understand our requirements thoroughly and we have been consistently impressed with the depth and quality of the short lists they have presented to us. Unlike many Executive Search firms they also demonstrate significant flexibility in working with us to identify potential recruits when we have not yet finally settled on our plans. They are a great partner for us and have delivered real value for money to our business.

Ken Palframan | HR Director, Fabory Group

Latest News & Articles

Has the Pandemic Supersized the Future Corporate Talent Pool?

Posted on

Read More

Secrets of the Shortlist: Shorten the Odds

Posted on

Read More

Secrets of the Search: Pursuit of Transparency

Posted on

Read More

Companies Who Choose Us As Their Partner